AI Performance Ads Engine

What Is This Service

Organic growth takes time. Paid ads get you leads today. Our Google and Meta Ads management combines data-driven targeting with creative strategy to deliver measurable ROI from day one. On Google, we run Search ads that capture high-intent buyers, Display ads for brand awareness, and YouTube pre-rolls for video reach. On Meta, we create conversion-optimized campaigns across Instagram and Facebook with custom audiences, lookalike targeting, and retargeting funnels. Every campaign includes A/B testing of creatives and copy, weekly performance optimization, and transparent reporting. We don't just set and forget — we actively manage bids, test audiences, and refine landing pages to continuously improve your cost per lead and return on ad spend.

Google Ads or Meta Ads: Which Comes First?

Google and Meta do different jobs. Google Search ads reach people who are already looking for what you sell, so they tend to bring high-intent enquiries quickly. Meta ads on Instagram and Facebook reach people before they start searching, which makes them better for building demand, launching products and retargeting visitors who did not convert the first time.

For most service businesses we start with Google Search to capture existing demand, then add Meta for retargeting and awareness. For visual products, D2C brands and anything people discover by scrolling, Meta often leads. We recommend a split based on your product, margins and budget, not a fixed formula.

Why Tracking Comes Before Spend

Running ads without proper tracking is the fastest way to waste a budget. Before a single campaign goes live, we set up Google Analytics 4, the Meta Pixel and conversion events for the actions that matter to you: form submissions, phone calls, WhatsApp clicks and purchases.

We also check the page the ads will send people to. If the landing page is slow, unclear or missing a simple way to enquire, we fix that first, because better tracking and a better page lower your cost per lead more than any bidding trick.

What a Typical Month Looks Like

Each week we review search terms and add negative keywords so you stop paying for irrelevant clicks, adjust bids and budgets toward what is converting, and pause ads that are not pulling their weight. On Meta we test new creatives and audiences regularly, because ad fatigue sets in quickly.

At the end of the month you get a clear report: spend, leads, cost per lead, which campaigns and creatives performed best, and what we plan to change next month. You keep ownership of your ad accounts throughout.

What's Included