ROAS Calculator
Calculate your Return on Ad Spend instantly. Enter your ad spend, revenue, and conversions to see ROAS, profit margin, cost per acquisition, and break-even point.
What Is ROAS (Return on Ad Spend)?
ROAS (Return on Ad Spend) is a marketing metric that measures the revenue earned for every unit of currency spent on advertising. It is calculated by dividing total revenue generated by total ad spend. For example, a ROAS of 4x means you earned ₹4 for every ₹1 spent on ads. A ROAS above 3x is generally considered profitable, while below 1x means you are losing money on advertising.
What Is ROAS?
ROAS (Return on Ad Spend) measures the revenue earned for every rupee spent on advertising. A ROAS of 4x means you earned ₹4 for every ₹1 spent on ads. It is the most important metric for evaluating paid advertising performance — more useful than CTR, CPC, or impressions because it directly ties ad spend to revenue.
How to Use This ROAS Calculator
Enter your total ad spend and the revenue generated from those ads. Optionally, add the number of conversions and your product cost to calculate net profit, profit margin, cost per acquisition (CPA), and break-even ROAS. The calculator works for any advertising platform — Google Ads, Facebook Ads, Instagram, LinkedIn, or any paid channel.
What Is a Good ROAS?
A good ROAS depends on your industry and margins. Generally, 3x-5x ROAS is considered healthy for most businesses. Ecommerce typically targets 4x+, while SaaS and lead-gen businesses may accept 2x-3x because of higher customer lifetime value. Below 1x means you are losing money on every ad rupee spent.
Who Should Track ROAS?
Any business running paid advertising should track ROAS by campaign, ad group, and individual ad. Marketing managers use it to justify ad budgets, agencies use it to prove ROI to clients, and business owners use it to decide which channels deserve more investment. Pair this with our ROI Calculator for a complete picture of your marketing performance.
Want Expert Help Managing Your Ads?
Knowing your ROAS is step one. Our team can optimize your campaigns to hit target ROAS consistently — from audience strategy to landing page conversion.
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