Ecommerce Fashion Brand
Ecommerce — Organic Growth + Paid ROI
Key Results
Organic Traffic
+350%
Meta Ads ROAS
5.2x
Keyword Rankings
180+ top 10
Cost Per Acquisition
-40%
Average Order Value
+28%
Organic Revenue
₹45L+ per month
Ad Spend Efficiency
+220%
Search Visibility
3x improvement
The Challenge
Low organic traffic from poor keyword rankings, high ad spend with mediocre returns, limited creative testing and variation, weak page structure and optimization, poor internal linking and site architecture
What We Did
- Created 30+ SEO pages targeting transactional keywords and product categories
- Optimized 200+ product pages with keyword-rich titles and descriptions
- Improved site structure, internal linking, and information architecture
- Generated 50+ ad creative variations using AI tools
- Implemented weekly ad performance optimization and A/B testing
- Optimized checkout funnel and landing pages for conversion
- Enhanced PageSpeed, mobile experience, and Core Web Vitals
Our Strategy
Built SEO content clusters targeting high-intent transactional keywords
Optimized product and category pages for conversion
Launched AI-powered ad creative testing with 50+ variations
Improved site structure, internal linking, and page experience
Implemented conversion rate optimization across funnel
Execution
Created 30+ SEO landing pages and blog posts targeting high-intent transactional keywords
Optimized 200+ product pages with keyword-rich titles, descriptions, and metadata
Improved internal linking structure and site architecture
Generated 50+ ad creative variations using AI tools (Midjourney, DALL-E, etc.)
Implemented weekly ad performance testing and optimization
Optimized landing pages and checkout funnel for conversion
Enhanced site speed, mobile experience, and Core Web Vitals
Results
Organic Traffic
+350%
Meta Ads ROAS
5.2x
Keyword Rankings
180+ top 10
Cost Per Acquisition
-40%
Average Order Value
+28%
Organic Revenue
₹45L+ per month
Ad Spend Efficiency
+220%
Search Visibility
3x improvement
Key Takeaway
Combining SEO with AI-driven ad creative testing delivers both long-term organic growth and immediate ROI
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